BrandTrait
ProjectBrand Identity

Trait Brand Identity 2024
Associated creatives
Tags
Description
This graphic design showcase features a curated collection of branded running club stickers, badges, and interface elements created for the Brand Identity project by Trait. The composition includes diverse geometric shapes and typographic layouts, featuring logos for London Run Club, Berlin Run Club, Munich Run Club, and others. The pieces utilize a bold color palette of orange, black, yellow, and lavender against a neutral light grey background. Created with creative direction by Studio zur Strassen and design by Mark O’Neill, the work highlights distinct visual identities for running communities.
Style
Commercial, Square, Graphic
Techniques
Typography, Vector
Background
Grey Seamless
Context
Advertising Campaign