Trait Brand Identity 2024

Description

This image showcases brand identity and campaign creative for Trait, featuring dynamic motion capture of runners alongside clean typographic branding. The left side presents a solid light grey panel with bold text reading The Running App, paired with minimalist branding elements. The right side features a natural, motion-blurred view of runners wearing dark athletic apparel and running shoes on pavement. Studio zur Strassen, Mark O’Neill, Stephen McLaughlin, Marta Azaña, and James Richardson contributed to the project.

Style

Horizontal, Commercial, Action, Clean

Techniques

Slow motion

Industries

Apps & Digital Platforms

Color

Background

Solid Colour

Context

Advertising Campaign