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Trait Brand Identity 2024

About

This motion graphic video for the Trait brand identity highlights a smartwatch interface animation displayed on a tattooed wrist. The screen transitions through minimalist interface states against an outdoor background. Creative direction by Studio zur Strassen with design by Mark O’Neill and motion design by Stephen McLaughlin and Marta Azaña.

Brand

Trait

Project

Trait Brand Identity 2024

Keywords

smartwatchsmartwatch on wristsmartwatch interfacesmartwatch screentattooed wristtattoo

Credits

Studio zur Strassen
Creative Direction
Mark O’Neill
Design
Stephen McLaughlin
Motion
Marta Azaña
Motion
James Richardson
Naming & Writing

Styles

HorizontalCommercialClean

Techniques

Motion Graphics

Industries

Consumer Electronics

Background

Road

Context

Brand Film / Corporate Video
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