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Trait Brand Identity 2024

About

This motion design project for the brand Trait features creative direction by Studio zur Strassen, design by Mark O'Neill, and motion work by Stephen McLaughlin and Marta Azaña, with naming and writing by James Richardson. The video displays outdoor scenes of people running along a park path, framed within a large digital screen set against a concrete wall. Bold typographic messaging appears on screen alongside the Trait logo and app store badges, capturing an energetic outdoor running lifestyle.

Brand

Trait

Project

Trait Brand Identity 2024

Keywords

running app advertisementrunning appbrand identity videooutdoor runningpeople runningdigital screen display

Credits

Studio zur Strassen
Creative Direction
Mark O’Neill
Design
Stephen McLaughlin
Motion
Marta Azaña
Motion
James Richardson
Naming & Writing

Styles

HorizontalCommercialClean

Techniques

Drone footage

Industries

Apps & Digital Platforms

Background

Street

Context

Advertising Campaign
Brand Film / Corporate Video
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