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Brand
Four'N Twenty
ProjectRunning on Paris Time
Digital billboard in a tiled subway station displaying an advertisement for Four'N Twenty featuring a worker lying in wet concrete.

Four'N Twenty Running on Paris Time 2024

Associated creatives

TBWA Agency
TBWA AgencyCreative Agency
Harrison Webster
Harrison WebsterCreative Director
Max Reed
Max ReedCreative Director
Photoplay Photography
Photoplay PhotographyProduction Company
Sarah Adamson
Sarah AdamsonPhotographer
Capturelab
CapturelabRetouching Company

Tags

advertising billboardbillboarddigital billboardadvertising campaignfourn twenty advertisementsubway station displayman in high visibility vestman in yellow hoodieworker lying in concreteworker with trowel

Description

This image features a digital advertising billboard mounted on a white tiled wall inside a subway station, with blurred commuters passing in the foreground. The billboard displays an advertisement for Four'N Twenty titled Running on Paris Time. A male worker wearing a yellow hoodie and an orange reflective safety vest is lying face-down and exhausted in wet concrete, holding a trowel. Bold white typography reads Running on Paris Time. That's Hungry Work. A yellow panel on the right side of the screen shows the Four'N Twenty logo and the Australian Olympic team partner emblem.

Style

Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Color

Golden Yellow (50%)
Burnt Orange (30%)
Jet Black (20%)

Background

Street

Context

Out of Home (OOH)