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BrandThe New York Times
ProjectBrand Identity
Three promotional posters for TimesTalks on an underground tiled station wall featuring portraits and bold typography

The New York Times Brand Identity 2018

Associated creatives

Base Design
Base DesignGraphic Design

Tags

timestalks posterstimestalkspostersthe new york times postersthe new york times

Description

Three large promotional posters for TimesTalks are displayed across an underground tiled station wall with concrete flooring in the foreground. Designed for The New York Times by Base Design, the campaign features distinct coloured backgrounds in burgundy, royal blue, and forest green. Each poster incorporates bold serif typography paired with black-and-white photographic portraits of cultural figures including Questlove, Benjamin Clementine, and the Mulleavy sisters. The central blue poster highlights event details and ticket dates alongside striking orange typography. The composition uses clean graphic design layouts and high-contrast colour blocking to create a bold visual rhythm in a public transit environment.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Royal Blue (40%)
Burgundy (30%)
Forest Green (30%)

Background

Alley

Context

Out of Home (OOH)