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Brand
The New York Times
ProjectBrand Identity
Hand holding a smartphone displaying an event graphic for Grace Jones Talks by The New York Times

The New York Times Brand Identity 2018

Associated creatives

Base Design
Base DesignGraphic Design

Tags

smartphone displaying graphicsmartphonephone screenhand holding phonehand holding smartphonegraphic design on phone

Description

A close-up shot shows a person holding a modern smartphone displaying a digital screen graphic. The displayed design features red typography reading GRACE JONES and Fierce and Fabulous alongside a portrait image, created as part of the brand identity project for The New York Times by Base Design. The phone is held against a softly blurred background with green foliage and natural light.

Style

Horizontal, Commercial, Clean

Industries

Digital Media & Publishers

Context

Social Media / Short Form Video