Logo
  • Home
  • ·Media
  • ·The New York Times TimesTalks Brand Identity by Base Design
BrandThe New York Times
ProjectBrand Identity
Four colorful newspaper layouts featuring TimesTalks branding, event details, portraits, and bold typographic headers on dark background.

The New York Times Brand Identity 2018

Associated creatives

Base Design
Base DesignGraphic Design

Tags

newspaper layoutnewspaper designbrand identitytypographybroadsheet

Description

Four newspaper layouts displayed side by side against a black background, created for The New York Times TimesTalks brand identity project by Base Design. Each broadsheet features a distinct monochromatic colour background in blue, red, olive green, and purple, paired with contrasting serif typography and black-and-white portrait photographs. The designs present event details, dates, and speaker names such as Denzel Washington, George C. Wolfe, Katie Couric, Elisabeth Moss, Margaret Atwood, Michael Barbaro, and Maggie Haberman. The clean, structured layouts establish a recognizable visual system for the live conversation series.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Background

Black Seamless

Context

Advertising Campaign, Editorial