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BrandThe New York Times
ProjectBrand Identity
Three stacked digital promotional cards featuring bold red and gold typography for Ai Weiwei Talks, created by Base Design.

The New York Times Brand Identity 2018

Associated creatives

Base Design
Base DesignGraphic Design

Tags

graphic designbrand identitypromotional cardsred backgroundgold typography

Description

This graphic design project by Base Design for The New York Times features three layered promotional cards in a vertical layout. The compositions showcase bold red backgrounds paired with large golden typography displaying event details and artist talks. A central black and white photographic portrait is integrated within the layout, framed by clean white borders and social media interface elements at the bottom.

Style

Vertical, Commercial, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Crimson (60%)
Gold (30%)
Pure White (10%)

Background

White Seamless

Context

Digital / Display Advertising