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BrandThe New York Times
ProjectBrand Identity
Five performers singing into microphones on stage during a TimesTalks event with branding visible in the background

The New York Times Brand Identity 2018

Associated creatives

Base Design
Base DesignGraphic Design

Tags

five performers singingfive performersperformers singingsinging on stageperformers on stagesingers with microphones

Description

Five performers stand on a stage singing into microphones during a live event panel. The backdrop features the stylized Times Talks branding for The New York Times. The performers wear varied contemporary stage attire including a bright yellow jacket, patterned shirts, and bold plaid trousers. Row of empty modern chairs sits below the stage while audience members are partially visible in the foreground. The indoor setting features clean theatrical lighting highlighting the vocalists.

Style

Horizontal, Commercial, Clean

Industries

Magazines

Color

Jet Black (40%)
Golden Yellow (30%)
Pure White (30%)

Background

Set-dressed

Context

Event / PR