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BrandThe New York Times
ProjectBrand Identity
Graphic identity and event ticket designs for Times Talks by The New York Times, featuring bold typography in green and beige.

The New York Times Brand Identity 2018

Associated creatives

Base Design
Base DesignGraphic Design

Tags

brand identitygraphic designevent ticket designtypographic posteridentity design

Description

Graphic design and brand identity project created by Base Design for The New York Times Times Talks events. The composition displays ticket-style layouts and promotional graphics featuring large-scale serif typography in contrasting green and pale yellow colorways. Visible text details include event titles, dates, and ticket information arranged in balanced, editorial-inspired typographic compositions across split horizontal panels.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Magazines

Color

Forest Green (50%)
Cream (50%)

Background

Solid Colour

Context

Advertising Campaign