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BrandAdam Katz Sinding
ProjectBrand Identity
Bold white typography on a black background displaying various letter groups and words designed by Pentagram

Adam Katz Sinding Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

white typography on black backgroundwhite typographytypography on black backgroundbold white typographywhite letterstypography

Description

Graphic design featuring bold white uppercase typography arranged in various groupings across a solid black background. The clean composition showcases experimental letterforms and words, developed as part of a brand identity project. Pentagram designed the piece for Adam Katz Sinding, focusing on strong typographic contrast and layout hierarchy. The stark monochrome palette accentuates the distinct geometric shapes of the letterforms.

Style

Horizontal, Corporate, Monochrome, Clean

Techniques

Typography

Color

Jet Black (70%)
Pure White (30%)

Background

Black Seamless

Context

Brand Film / Corporate Video