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BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Black man wearing sunglasses and an olive green bomber jacket against a soft gradient background for Ray-Ban

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

black man wearing sunglassesman wearing sunglassesblack manmansunglasses

Description

This portrait from Ray-Ban's The Icons 2025 campaign features a young Black man wearing stylish sunglasses and a structured olive green bomber jacket. Captured by photographer Axel Morin with styling by Vittoria Cerciello, the composition centres on the subject against an atmospheric, earthy green gradient background. The lighting highlights the glossy sheen of the nylon jacket and the polished tortoiseshell frame of the eyewear. Red Ray-Ban script branding is overlaid cleanly across the lower section of the composition.

Style

Vertical, Commercial, Moody, Clean

Techniques

Natural light

Industries

Eyewear

Color

Forest Green (80%)

Background

Gradient

Context

Advertising Campaign