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BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing black sunglasses and a dark glossy coat against a vibrant yellow gradient background for Ray-Ban

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

woman wearing sunglasseswoman in sunglassessunglassesblack coatglossy coatpatent coatblack sunglasses

Description

This striking portrait from Ray-Ban's 2025 ad campaign, titled The Icons, features a model wearing dark sunglasses and a glossy black coat. Photographed by Axel Morin with styling by Vittoria Cerciello, the subject is captured against a warm, luminous yellow gradient backdrop. The composition highlights sharp contrasts between the deep black of the outerwear and the bright background, complete with the iconic brand signature rendered in red across the lower portion of the frame. The lighting is clean and direct, accentuating the texture of the patent coat and the polished metallic frames of the eyewear.

Style

Vertical, Commercial, Saturated, Warm

Industries

Eyewear

Color

Jet Black (70%)

Background

Gradient

Context

Advertising Campaign