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Project'The Icons' 2025 Ad Campaign
Model wearing dark sunglasses and a glossy brown leather jacket against a rich rust-colored background.

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

model in leather jacketleather jacketbrown leather jacketdark sunglassessunglasseswoman wearing sunglasses

Description

This portrait from Ray-Ban's 'The Icons' 2025 ad campaign features a model posing against a rich, warm rust-colored backdrop. The model wears dark sunglasses and a glossy brown leather jacket with a high collar over a dark top. The lighting is direct and creates sharp definition across the structured outerwear. Captured by photographer Axel Morin with styling by Vittoria Cerciello, the image reflects a bold, polished commercial aesthetic.

Style

Vertical, Commercial, Warm, Polished

Industries

Eyewear

Color

Chocolate (60%)
Jet Black (40%)

Background

Coloured Seamless

Context

Advertising Campaign