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Project'The Icons' 2025 Ad Campaign
Model wearing dark sunglasses and black patent top against a moody blue background for Ray-Ban ad campaign

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

woman wearing sunglasseswoman in black topsunglassesblack topblack patent topdark sunglasses

Description

This portrait from the Ray-Ban The Icons 2025 ad campaign features a model wearing dark sunglasses and a sleeveless black patent top. The subject is posed against a dramatic, moody blue textured background with atmospheric lighting. The composition highlights sharp fashion styling and distinct accessories including ear cuffs and rings. The iconic Ray-Ban logo is rendered in red across the lower portion of the frame.

Style

Vertical, Commercial, Moody, Glossy

Industries

Eyewear

Color

Jet Black (80%)
Silver (metallic) (20%)

Background

Textured Backdrop

Context

Advertising Campaign