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Project'The Icons' 2025 Ad Campaign
A Black man wearing sunglasses and a black leather vest poses against a bright yellow background for the Ray-Ban Icons ad campaign.

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

black man wearing sunglassesblack manman wearing sunglassesblack leather vestleather vestsunglasses

Description

This portrait from the Ray-Ban 2025 Icons ad campaign features a Black man wearing metallic-rimmed sunglasses and a black leather vest. He stands against a vibrant, warm yellow background, casting soft shadows across the frame. The lighting highlights the texture of his leather vest and the clean lines of his eyewear. Styled for commercial presentation, the image balances bold colour contrast with minimal framing.

Style

Vertical, Commercial, Warm, Polished

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (80%)
Silver (metallic) (20%)

Background

Coloured Seamless

Context

Advertising Campaign