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BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Model with red hair wearing sunglasses and a metallic jacket against a dark blue background with Ray-Ban logo

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

woman wearing sunglasseswoman in metallic jacketred haired womansunglassesmetallic jacketwoman

Description

This portrait from Ray-Ban's The Icons 2025 ad campaign features a model with long red hair wearing dark sunglasses and a glossy metallic denim-style jacket. The subject stands against a mottled dark blue background with a prominent red Ray-Ban logo overlaying the lower portion of the frame. Photographed by Axel Morin, the composition utilizes dramatic lighting to highlight the textured fabrics and polished eyewear finish.

Style

Vertical, Commercial, Gritty, Glossy

Industries

Eyewear

Color

Charcoal (70%)
Crimson (30%)

Background

Solid Colour

Context

Advertising Campaign