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BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing dark sunglasses and a distressed dark jacket against a dark background for Ray-Ban

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

man wearing sunglassesman in sunglassessunglassesman in distressed jacketdistressed jacketdark jacketyoung man

Description

This vertical portrait features a male model wearing dark sunglasses and a heavily distressed dark jacket against a textured dark background, captured for Ray-Ban's 'The Icons' 2025 ad campaign. The photograph is shot by Axel Morin with styling by Vittoria Cerciello, featuring hair by Pierpaolo Lai and makeup by Luciano Chiarello. The moody monochrome aesthetic is accented by the prominent red Ray-Ban logo graphic overlaid in the lower foreground. The lighting creates subtle contrast across the facial features and textured fabric of the jacket.

Style

Vertical, Commercial, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (70%)
Charcoal (30%)

Background

Black Seamless

Context

Advertising Campaign