Logo
  • Home
  • ·Media
  • ·Ray-Ban The Icons 2025 Ad Campaign Portrait
Project'The Icons' 2025 Ad Campaign
Black and white portrait of a young Black man wearing dark glasses and a bomber jacket for Ray-Ban

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

black man wearing glassesblack manman wearing glassesglassesblack bomber jacketbomber jacketjacket

Description

This striking black-and-white portrait features a young Black man posing for the Ray-Ban The Icons 2025 ad campaign, photographed by Axel Morin with styling by Vittoria Cerciello. The subject wears dark optical frames and a textured bomber jacket against a moody, dark background. The lighting is low-key and directional, casting subtle highlights across his face and attire. A distinctive red Ray-Ban logo is prominently overlaid in the lower portion of the frame. The composition is vertical and intimate, capturing a sophisticated mood.

Style

Vertical, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (100%)

Background

Black Seamless

Context

Advertising Campaign