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Project'The Icons' 2025 Ad Campaign
Man wearing sunglasses and a black leather jacket against a grey background with the red Ray-Ban logo

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

man wearing sunglasses and leather jacketman in black leather jacketman wearing sunglassesmale model in leather jacketblack leather jacketsunglassesmanmale model

Description

This portrait for Ray-Ban's 2025 ad campaign features a male model wearing black sunglasses and a dark leather jacket. Photographed by Axel Morin with styling by Vittoria Cerciello, the composition is set against a neutral grey studio backdrop. The red Ray-Ban logo is prominently displayed across the lower portion of the frame. The lighting creates subtle highlights on the leather texture and the subject's face.

Style

Vertical, Commercial, Desaturated, Clean

Industries

Eyewear

Color

Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign