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Project'The Icons' 2025 Ad Campaign
Model wearing black eyeglasses and a denim vest against a yellow background for the Ray-Ban 2025 campaign.

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali 
Fedra Malara & Filippo Vezzali Ray-Ban Creative Director
 Axel Morin
 Axel MorinPhotographer 
 Axel Morin
 Axel MorinVideo
 Jadi Wegener
 Jadi WegenerModels
 Walid Fiher
 Walid FiherModels
 Hezhizi Liu
 Hezhizi LiuModels
 Ottawa Kwami
 Ottawa KwamiModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Nicola Scarlino
Nicola ScarlinoSet Design

Tags

model in black eyeglassesblack eyeglasseseyeglassesmodel in denim vestdenim vestvestblack framed glassesasian modelmodel posing

Description

This portrait from the Ray-Ban 2025 ad campaign features a model wearing black optical frames and a distressed denim vest over a sheer patterned sleeve top. The composition captures the subject against a warm, gradient yellow studio background with clean lighting. Stylist Vittoria Cerciello, hair stylist Pierpaolo Lai, and makeup artist Luciano Chiarello contributed to the look, captured by photographer Axel Morin under the creative direction of Fedra Malara and Filippo Vezzali.

Style

Editorial, Vertical, Warm, Clean

Industries

Eyewear

Color

Denim (70%)
Jet Black (30%)

Background

Gradient

Context

Advertising Campaign