Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

Model Vasko Luyckx poses leaning against the rear frame of a vintage black car for the Paul Smith F/W 2026 campaign. He wears a black zipped leather jacket featuring a dark brown shearling collar, paired with pleated grey tailored trousers. The scene is shot in soft natural outdoor daylight against an urban stone building backdrop, styled by Ben Schofield and photographed by Samuel Bradley.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Street

Context

Advertising Campaign