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Model Vasko Luyckx wearing an oversized light blue striped shirt and orange foam headphones in the Paul Smith F/W 2026 campaign.

Paul Smith Paul Smith F/W 2026 Campaign 2026

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Model Vasko Luyckx poses for the Paul Smith F/W 2026 campaign photographed by Samuel Bradley with styling by Ben Schofield. He wears an oversized, light blue striped long-sleeve button-down shirt detailed with scribbled line graphics, paired with dark tailored trousers and a belt with a silver western buckle. Orange vintage-style on-ear headphones rest over his ears with cord running down to a portable player at his waist. High-contrast directional light defines the subject against a shadowed, architectural background.

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Advertising Campaign