Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

Photographed by Samuel Bradley for the Paul Smith F/W 2026 campaign, model Vasko Luyckx strides purposefully over a shallow street puddle beside an orange traffic cone. He wears a dark tailored overcoat layered over a collared shirt, printed necktie, grey pleated trousers, and polished black leather dress shoes. The urban setting features a tall fluted concrete wall and pavement reflecting the overcast natural daylight. Styled by Ben Schofield, the composition captures a dynamic mid-step motion in a clean, contemporary menswear aesthetic.

Style

Vertical, Commercial, Action, Cool

Techniques

Natural light

Industries

Menswear

Color

Background

Street

Context

Advertising Campaign