Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

Model Vasko Luyckx is captured mid-stride along a city street for the Paul Smith Fall/Winter 2026 campaign photographed by Samuel Bradley. He wears a dark tailored wool overcoat layered over a grey suit jacket, crisp collared shirt, printed necktie, and straight-leg grey trousers paired with polished black leather shoes. A dark leather bag is tucked beneath his arm as he steps past orange traffic cones and a reflective water puddle on the asphalt. The setting features soft daylight illuminating a ribbed concrete architectural facade in the background.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Street, Sports Venue

Context

Advertising Campaign