Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

A full-length street campaign image for the Paul Smith F/W 2026 Campaign, photographed by Samuel Bradley and styled by Ben Schofield. Model Vasko Luyckx strides across an asphalt crosswalk reading a folded newspaper in one hand while wheeling a metal cart loaded with fresh bagels in the other. He wears a camel crewneck knit sweater featuring a prominent brown argyle pattern, paired with dark tailored trousers and black dress shoes. Hard, direct daylight illuminates the scene, casting crisp geometric shadows across the pedestrian crossing against a stone building facade.

Style

Vertical, Commercial, playful, Warm

Techniques

Hard Light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign