Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

Model Vasko Luyckx is captured for the Paul Smith F/W 2026 campaign photographed by Samuel Bradley and styled by Ben Schofield. Dressed in an oversized charcoal-taupe overcoat layered over a striped collared shirt and floral print tie, he holds a retro brick phone to his ear while carrying a brown leather shoulder bag. The composition is set against an urban architectural backdrop featuring Art Deco stone relief details, a neutral wall, a metal filing cabinet, and a potted plant.

Style

Vertical, Earthy, Retro, Commercial

Techniques

Soft Light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign