Logo
  • Home
  • ·Media
  • ·Paul Smith F/W 2026 Campaign with Apple Motif
BrandPaul Smith
ProjectPaul Smith F/W 2026 Campaign
Close-up profile of a person biting a red apple, with a model and giant apple sculpture standing in a park behind them.

Paul Smith Paul Smith F/W 2026 Campaign 2026

Associated creatives

Samuel Bradley
Samuel BradleyPhotographer
Ben Schofield
Ben SchofieldFashion Editor/Stylist
Ryan Mitchell
Ryan MitchellHair Stylist
Emi Kaneko
Emi KanekoMakeup Artist
Vasko Luyckx
Vasko LuyckxModel

Tags

red appleappleman biting applemodel in black overcoatblack overcoatgiant apple sculptureapple sculpturecream henley shirt

Description

Shot by photographer Samuel Bradley for the Paul Smith F/W 2026 Campaign, this composition features a foreground profile of a person with an open mouth about to take a bite from a fresh red apple. In the midground, a model stands in front of a mature tree trunk wearing a dark tailored overcoat over a patterned skirt and black leather boots. Beside her sits an oversized red apple sculpture on the grass, establishing a surrealist visual interplay between foreground action and background staging.

Style

Editorial, Vertical, Surreal, playful

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (50%)
Cherry (30%)

Background

Park

Context

Advertising Campaign