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Model Vasko Luyckx in a grey suit and tie standing by a street corner building for Paul Smith Autumn Winter 2026.

Paul Smith Paul Smith F/W 2026 Campaign 2026

Associated creatives

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Description

A campaign photograph for the Paul Smith Autumn Winter 2026 collection captured by Samuel Bradley. Model Vasko Luyckx poses against an urban stone building beneath a one-way street sign. He wears a tailored grey double-breasted suit jacket, white dress shirt, diagonal striped tie, and pleated trousers accessorized with a studded leather belt. Natural high-contrast lighting sculpts his profile against the moody architectural background.

Style

Vertical, Commercial, Moody, Cool

Techniques

Natural light

Industries

Menswear

Color

Medium Grey (50%)
Off-White (20%)
Taupe (20%)

Background

Street

Context

Advertising Campaign