Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

Captured by photographer Samuel Bradley for the Paul Smith F/W 2026 campaign, model Vasko Luyckx poses against a neutral concrete architectural backdrop. Styling by Ben Schofield pairs a textured grey wool jacket and cap with high-waisted taupe pleated trousers, an eyelet belt, a white collared shirt, and a striped necktie. Luyckx carries a grey overcoat over his arm and holds a black leather tote bag, framed between a stainless steel luggage cart and a black swivel office chair. Grooming features hair by Ryan Mitchell and makeup by Emi Kaneko in natural, even lighting.

Style

Vertical, Earthy, Commercial

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Shopping Centre, Concrete Texture

Context

Advertising Campaign