Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

Model Vasko Luyckx smiles toward the viewer while holding a large vintage broadcast camera on his shoulder for the Paul Smith Fall/Winter 2026 campaign. He wears a textured mohair-blend knit sweater featuring geometric patterns in burgundy, rust orange, brown, and cyan accents, paired with black trousers and a dark leather belt. Shot outdoors in soft natural light against a pale stone building exterior with tall gridded windows, the portrait captures a warm, playful fashion editorial mood photographed by Samuel Bradley and styled by Ben Schofield.

Style

Vertical, Warm, Commercial

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Residential Building

Context

Advertising Campaign