New Blood, Old Money 2026

Description

This vertical editorial photograph from the project New Blood, Old Money for ICON America features two male models in a narrow, textured concrete room. A wooden table sits centrally with an hourglass and dried botanical elements resting on its surface. One man in a dark tailored coat stands against the left corner with his hand slightly raised, while another man wearing a dark leather vest and matching trousers is seated at a wooden chair on the right, leaning against the wall. The muted color palette is enhanced by soft, directional lighting that creates subtle shadows across the concrete surfaces and wooden floorboards.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign, Editorial