New Blood, Old Money 2026

Description

This monochrome editorial portrait captures a man wearing a structured pinstripe suit while seated on a chair elevated on a wooden platform. The minimalist set features bare walls and a single hanging lightbulb overhead, casting directional shadows across the scene. Photographed by Daniel Archer as part of the New Blood Old Money project for ICON America, the image employs a dramatic chiaroscuro lighting style. Styling by Gro Curtis and set design by Tobias Blackmore complete the carefully composed studio environment.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign, Editorial