BrandICON America
ProjectNew Blood, Old Money
ICON America New Blood, Old Money 2026
Associated creatives
Tags
Description
This monochrome fashion portrait from the ICON America project New Blood, Old Money features a young male model leaning against a rustic wooden table indoors. Captured by photographer Daniel Archer with styling by Gro Curtis, the subject wears a structured denim jacket layered over a collared shirt and a patterned tie. The composition is rendered in stark black and white tones with soft directional lighting accentuating the textures of the denim and the worn wooden surface. A simple wooden chair is visible in the background against a neutral wall.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Designer Fashion
Color
Jet Black (50%)
Light Grey (50%)
Background
Textured Backdrop
Context
Advertising Campaign, Editorial
