Brand
ProjectNew Blood, Old Money
ICON America New Blood, Old Money 2026
Associated creatives
Tags
Description
This portrait from the New Blood, Old Money project for ICON America features a male model styled in an oversized dark suit jacket, trousers, and a patterned tie. Photographed by Daniel Archer with fashion styling by Gro Curtis, the monochrome composition uses dramatic lighting against a smooth gradient studio backdrop. Set design by Tobias Blackmore frames the subject with clean lines and moody tonality.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Jet Black (70%)
Background
Grey Seamless
Context
Advertising Campaign, Lookbook
