ICON America New Blood, Old Money 2026

Description

This portrait from the New Blood, Old Money project for ICON America features a male model styled by Gro Curtis in a structured dark coat with exaggerated proportions worn over a white collared shirt. Photographed by Daniel Archer, the subject stands in profile within a dark, moody studio set featuring plain grey walls and a dark wooden floor. A single dried floral stem hangs suspended from the ceiling above the model's head, creating a surreal focal point. The lighting is low-key and directional, casting soft shadows that emphasize the architectural cut of the outerwear and the muted monochrome palette.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Background

Set-dressed

Context

Editorial