ICON America New Blood, Old Money 2026

Description

This monochrome fashion editorial for ICON America's project New Blood, Old Money features two male models posing in a minimalist studio setting. The first model wears a pinstriped blazer and matching trousers with a dark patterned shirt and tie, while the second model wears a sleeveless utility vest and trousers. The photograph utilizes dramatic studio lighting to cast soft shadows against a plain grey background, highlighting the rich textures and structural tailoring of the garments. Daniel Archer captured the campaign, with styling by Gro Curtis.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Background

Grey Seamless

Context

Advertising Campaign, Editorial