ICON America New Blood, Old Money 2026

Description

This monochrome editorial portrait for the ICON America project New Blood Old Money captures an older male model with his eyes closed and a thin painted mustache. He wears a striped shirt under a dark jacket, posing against a neutral studio backdrop with his hands brought forward. The high-contrast black-and-white photography emphasizes dramatic lighting and textures across the tailored garments and facial features. Daniel Archer photographed the campaign with styling by Gro Curtis and set design by Tobias Blackmore.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign, Editorial