ICON America New Blood, Old Money 2026

Description

This fashion editorial image for the project New Blood Old Money by brand ICON America features three models in a raw studio environment, photographed by Daniel Archer with fashion styling by Gro Curtis. A model is seated on a wooden chair in the foreground wearing a dark suit, while two other models stand behind against light partition walls under a single pendant light. The set design by Tobias Blackmore incorporates rustic wooden flooring and a sparse industrial backdrop, creating a moody, atmospheric composition. The imagery captures contemporary tailoring with muted tones and natural lighting.

Style

Editorial, Vertical, Moody, Raw

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Set-dressed

Context

Editorial