Brand
ProjectNew Blood, Old Money
ICON America New Blood, Old Money 2026
Associated creatives
Tags
Description
A monochrome fashion portrait from the project New Blood Old Money for ICON America, captured by photographer Daniel Archer with styling by Gro Curtis. A model with long hair is seated on a chair next to a dark wooden table, holding a small tool while wearing an oversized plaid suit, patterned tie, and light-colored shoes. The lighting creates subtle contrast across the textured interior setting, emphasizing the tailored garments and sharp facial features. Set design by Tobias Blackmore frames the subject within a rustic, intimate studio environment.
Style
Editorial, Vertical, Commercial, Monochrome
Industries
Luxury Fashion Houses
Color
Medium Grey (70%)
Jet Black (30%)
Background
Fabric Texture
Context
Advertising Campaign, Editorial
