Loewe Fall 2023 Japan Men's Ad Campaign 2023

Description

Musician Kenshi Yonezu stars in the Loewe Fall 2023 Japan Men's advertising campaign, creative directed by Jonathan Anderson and photographed by Arnaud Lajeunie. Seated casually on a bed layered with glossy white satin sheets, Yonezu wears a textured all-over printed denim jacket paired with matching straight-leg denim jeans. The barefoot styling contributes to an intimate, relaxed composition set against weathered walls and large panels of diffuse frosted glass.

Style

Horizontal, Commercial, Moody, Cool

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign