Loewe Fall 2023 Japan Men's Ad Campaign 2023

Description

This portrait for Loewe's Fall 2023 Japan Men's Ad Campaign features Japanese musician Kenshi Yonezu photographed by Arnaud Lajeunie under the creative direction of Jonathan Anderson. Kenshi Yonezu is captured from the chest up wearing a striking bright green button-down cardigan with matching buttons. The composition features bold black typography at the top spelling out the Loewe brand name, with subtle text credits in the upper left corner. The lighting is soft and natural, emphasizing the rich texture of the knitwear garment against an indoor setting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign