BrandLoewe

Loewe Fall 2023 Japan Men's Ad Campaign 2023
Associated creatives
Tags
Description
Japanese musician Kenshi Yonezu stands posed against a distressed textured wall for the Loewe Fall 2023 Japan Men's advertising campaign, directed by Jonathan Anderson and photographed by Arnaud Lajeunie. He wears an oversized, floor-length dark espresso brown leather coat over dark shirting and folded blue denim jeans paired with glossy black dress shoes. Beside him, an angular black leather tote bag rests atop a sculptural, slender-legged black chair. The interior setting features warm and cool ambient light along with background wall shelving containing books and objects.
Style
Vertical, Commercial, Moody
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Espresso (60%)
Denim (20%)
Jet Black (20%)
Context
Advertising Campaign
