Loewe Fall 2023 Japan Men's Ad Campaign 2023

Description

Talent Kenshi Yonezu is featured in the Fall 2023 Japan Men's Ad Campaign for Loewe, photographed by Arnaud Lajeunie under the creative direction of Jonathan Anderson. Yonezu stands centered in the frame, wearing a long dark brown leather coat over a black top and blue jeans, paired with dark shoes. To his left, a black handbag rests on a small dark stool. The background consists of a textured wall with subtle teal and off-white distressed paint effects, alongside a wall-mounted shelving unit holding books and miscellaneous items. The composition is vertical, lit softly with natural lighting, and features bold uppercase brand typography reading LOEWE across the top margin.

Style

Vertical, Commercial, Desaturated, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign