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  • ·Loewe Fall 2023 Campaign Starring Kenshi Yonezu
BrandLoewe
ProjectFall 2023 Japan Men's Ad Campaign
Musician Kenshi Yonezu in a bright green knit sweater and black trousers standing barefoot on tatami mats for Loewe.

Loewe Fall 2023 Japan Men's Ad Campaign 2023

Associated creatives

Jonathan Anderson 
Jonathan Anderson Loewe Creative Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Kenshi Yonezu
Kenshi YonezuTalent

Tags

kenshi yonezukenshi yonezu loewegreen cardigangreen knit cardigangreen sweaterblack trousersblack pantsasian man standingasian manman standing

Description

Musician Kenshi Yonezu stands barefoot on tatami mats wearing an oversized bright green zip knit cardigan paired with wide-leg black trousers. The campaign image for Loewe Fall 2023 Men's, photographed by Arnaud Lajeunie with creative direction by Jonathan Anderson, combines minimalist modern white walls with traditional Japanese elements. A sound mixing console, patterned cushion, books, and guitar elements sit in the foreground, framing the central subject against diffuse natural daylight.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Lime (50%)
Off-Black (50%)

Background

Set-dressed

Context

Advertising Campaign