H&M H&M Move 2026
Associated creatives
Tags
Description
A close-up studio portrait for the H&M Move campaign features model Finley Prentice captured by photographer Thomas Cooksey. Prentice wears a semi-sheer white athletic crewneck t-shirt tucked into dark green drawstring performance shorts while performing an arm cross-body stretch. The lighting is bright and high-key against a clean white seamless backdrop, highlighting the texture and drape of the activewear fabric.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
High-key
Industries
Sportswear
Color
Pure White (60%)
Off-Black (40%)
Background
White Seamless, Residential Building
Context
Advertising Campaign