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Model Finley Prentice stretching his arm wearing a white athletic t-shirt and dark drawstring shorts against a white backdrop.

H&M H&M Move 2026

About

A close-up studio portrait for the H&M Move campaign features model Finley Prentice captured by photographer Thomas Cooksey. Prentice wears a semi-sheer white athletic crewneck t-shirt tucked into dark green drawstring performance shorts while performing an arm cross-body stretch. The lighting is bright and high-key against a clean white seamless backdrop, highlighting the texture and drape of the activewear fabric.

Brand

H&M

Project

H&M H&M Move 2026

Keywords

finley prenticeman stretching armman stretchingwhite athletic t-shirtwhite performance teewhite t-shirtdark drawstring shortsathletic shortssportswear

Credits

Thomas Cooksey
Photographer
Daniil Kudryavtsev
Art Director
Joe Yves
Hair Stylist
Finley Prentice
Model

Styles

VerticalCommercialCleanMinimalist

Techniques

High-key

Industries

Sportswear

Background

White Seamless
Residential Building

Context

Advertising Campaign