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Brand
H&M
ProjectH&M Move
Model Finley Prentice seated on a bench wearing a black polo shirt and white athletic shorts against a white backdrop.

H&M H&M Move 2026

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevArt Director
Joe Yves
Joe YvesHair Stylist
Finley Prentice
Finley PrenticeModel

Tags

finley prenticeblack polo shirtblack polopolo shirtwhite athletic shortswhite shortsathletic shortswhite wristbandwristband

Description

Photographed by Thomas Cooksey with art direction by Daniil Kudryavtsev for the H&M Move campaign, model Finley Prentice is captured seated on a dark wooden bench. He wears a short-sleeved black polo shirt paired with crisp white athletic shorts and a white wristband. Direct, hard lighting casts a sharp silhouette and strong graphic shadow against a stark white studio backdrop. Grooming is provided by Joe Yves, featuring a clean buzz cut.