H&M H&M Move 2026

About

Photographed by Thomas Cooksey with art direction by Daniil Kudryavtsev for the H&M Move campaign, model Finley Prentice is captured seated on a dark wooden bench. He wears a short-sleeved black polo shirt paired with crisp white athletic shorts and a white wristband. Direct, hard lighting casts a sharp silhouette and strong graphic shadow against a stark white studio backdrop. Grooming is provided by Joe Yves, featuring a clean buzz cut.