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  • ·HM Move H M campaign portrait by Thomas Cooksey
BrandH&M
ProjectH&M Move
Close-up black and white portrait of a man wearing a patterned bandana, wraparound sunglasses, and a tank top against a plain background.

H&M H&M Move 2026

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevArt Director
Joe Yves
Joe YvesHair Stylist
Finley Prentice
Finley PrenticeModel

Tags

man in sunglasses and bandanaman in sunglassesman in bandanasunglasses and bandanawraparound sunglassespatterned bandanablack tank toptank topsilver chain necklacesilver chainnecklacechest tattoostattoos

Description

This striking black and white close-up portrait was created for the H&M Move project, photographed by Thomas Cooksey with art direction by Daniil Kudryavtsev and hair styling by Joe Yves. Model Finley Prentice is captured in profile wearing a patterned bandana, futuristic wraparound sunglasses, a dark tank top, and a fine silver chain necklace. Visible chest tattoos add detail to the composition, which features sharp contrast and clean studio lighting. The stark monochrome aesthetic emphasizes texture and form against a plain white background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (50%)
Silver (50%)

Background

White Seamless

Context

Advertising Campaign