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  • ·Finley Prentice in H&M Move Sportswear Campaign
BrandH&M
ProjectH&M Move
Man in a white tank top and beige shorts performing a one-arm dumbbell row on a wooden bench against a white studio background.

H&M H&M Move 2026

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevArt Director
Joe Yves
Joe YvesHair Stylist
Finley Prentice
Finley PrenticeModel

Tags

man lifting dumbbellman lifting weightsdumbbell rowman in white tank topwhite tank topbeige athletic shortsathletic shortsblack hexagonal dumbbellhexagonal dumbbelldumbbell

Description

Model Finley Prentice performs a single-arm dumbbell row supported by a rustic wooden workout bench against a clean white seamless backdrop. He wears a white sleeveless performance tank top paired with light beige athletic drawstring shorts, white crew socks, and white slide sandals. The scene is illuminated by soft, diffused studio lighting that casts gentle shadows across the floor. Small geometric tattoos are visible along his right inner forearm as he holds a black hexagonal dumbbell.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Pure White (50%)
Beige (30%)
Jet Black (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign