H&M H&M Move 2026

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Finley Prentice poses for the H&M Move activewear campaign, photographed by Thomas Cooksey with art direction by Daniil Kudryavtsev and hair styling by Joe Yves. Captured in monochrome against a seamless white studio background, the model crouches low while wearing a black athletic crewneck t-shirt and matching training shorts. The high-contrast black-and-white lighting emphasizes clean lines and form across the performance apparel.